Post by account_disabled on Dec 7, 2023 6:31:44 GMT
In the days when most people had access to the internet Whether you are a young person, a teenager, or a working person, everything happens quickly and change happens all the time. If you still do the same marketing Your competitors may have already captured all your customers via online channels. Today we, the Digital Marketing Content Team of STEPS Training, take you to meet Mr. Jip Surasak Luengusakul. Founder and BrandBaker's Marketing Strategist who will share stories “Change the traditional view of marketing to the world of Digital Marketing” How is Digital Marketing different from general marketing? In the world of Digital Marketing that we should learn and understand?? If we look at Digital Marketing, if we look at the entire Marketing perspective, we will see that all Marketing can be done by Digital as well.
For example, we say that Marketing is Two-way Communication. (Communication with consumers on a Phone Number List two-way basis) For example, when we do an event, it is two-way communication with consumers, but Digital Marketing can do things that traditional forms of marketing cannot do. It is divided into 2 main things: Scale. with Speed The first is Digital Marketing. It has scale, which means we can do Two-way Communication. with millions of people Which offline advertising normally cannot be done. Or another example, TVC (Television commercial) is all Video Content, TV programs are all TV Content, but why is the Live broadcast of The Mask Singer so famous? In conclusion, Digital Marketing can communicate on a large scale that can reach a large number of people. The second point is Speed.
Here we are talking about the speed of reaching people. For example, we will place an advertisement on a book. Even newspapers If we want to place an advertisement, we must talk in advance with the media owner to say that today I will post it and then must send the artwork 1-2 days before posting. But if it's digital and you want to post it, it can be up in 5 minutes. Therefore, the two words that make digital different from general marketing are speed and scale. On the other hand, when speed and scale come in, it will be a challenge for marketers: speed that is very fast and scale that is very large. How can we make a difference or attract the attention of the general public? This is something that needs to be answered. If we live in a digital world where people can create their own content with speed and can reach a very wide audience (Facebook Live, tens of thousands of people at the same time), what do we do to make people who are customers in groups How can a target become interested and stop being with us??
For example, we say that Marketing is Two-way Communication. (Communication with consumers on a Phone Number List two-way basis) For example, when we do an event, it is two-way communication with consumers, but Digital Marketing can do things that traditional forms of marketing cannot do. It is divided into 2 main things: Scale. with Speed The first is Digital Marketing. It has scale, which means we can do Two-way Communication. with millions of people Which offline advertising normally cannot be done. Or another example, TVC (Television commercial) is all Video Content, TV programs are all TV Content, but why is the Live broadcast of The Mask Singer so famous? In conclusion, Digital Marketing can communicate on a large scale that can reach a large number of people. The second point is Speed.
Here we are talking about the speed of reaching people. For example, we will place an advertisement on a book. Even newspapers If we want to place an advertisement, we must talk in advance with the media owner to say that today I will post it and then must send the artwork 1-2 days before posting. But if it's digital and you want to post it, it can be up in 5 minutes. Therefore, the two words that make digital different from general marketing are speed and scale. On the other hand, when speed and scale come in, it will be a challenge for marketers: speed that is very fast and scale that is very large. How can we make a difference or attract the attention of the general public? This is something that needs to be answered. If we live in a digital world where people can create their own content with speed and can reach a very wide audience (Facebook Live, tens of thousands of people at the same time), what do we do to make people who are customers in groups How can a target become interested and stop being with us??