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Post by juthi52943 on Dec 26, 2023 8:21:28 GMT
Types of Paid Media When marketers talk about paid media, they usually think of the following: social networks ads. Ads on social media platforms are popular with marketers. According to HubSpot , % of brands surveyed paid for social media advertising in , with Facebook and YouTube topping the list of most popular platforms for marketers. Example : When you advertise on Facebook, you can choose from a number of ad formats, boost a post. A promote your page . Ads on search engines. Search Job Function Email List engine ads are typically pay-per-click (PPC) ads that appear on search engine results pages. And Google is the predominant player when it comes to search engine ads: As of August , it has . % of the North American search engine market. Example : When you place a Google Search Ad Google shows your ad to people who are searching for the keywords you have chosen. Display ads. Display ads are paid ads, such as banners, images, videos and text, served on external websites. Choosing which websites to display your ad depends on the ad network you choose. Example : The Google Display Network site offers targeting options that allow you to segment the potential audience for your display advertising campaign. Native advertising. With native advertising, your paid content is placed on a third-party website in a way that matches the look and feel of the content on that site.
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